Brochures at a Glance
Brochures are a powerful tool for showcasing your business and delivering key information to your audience. Unlike digital advertisement, custom printed brochures offer a tangible, physical presence that makes a lasting impression. They’re perfect for waiting rooms or after-meeting gatherings, helping you extend your brand’s reach even after the conversation is over. Whether you’re promoting a one-time event or looking for a long-term marketing solution, we’re here to help you create the perfect brochure. Order brochures from Sketch Signs for quick, reliable delivery across California.
Benefits
- Top Quality
- Lightweight
- Organic Look
- Polished
Brochure Specifications
Material and Size
The material, paper type, and size of your brochure are key factors in shaping its overall impact. These elements not only enhance the design and feel but also contribute to how your audience perceives your brand.
We offer a range of premium paper materials, each carefully selected to meet your specific needs. Whether you’re looking for vibrant colors or a more natural, organic feel, these options provide the perfect balance of durability, appearance, and functionality.
Glossy Paper (100# Gloss Text)
This paper has a shiny finish that adds a professional touch. The gloss finish enhances colors, making them appear more vibrant and eye-catching. It’s thicker and more durable than standard paper, making it a great choice for brochures that need to make an impact.
Gloss Cover (100# Gloss Cover)
A step up from gloss text, this paper is typically used for the covers of brochures. With its glossy finish, it offers a shiny, professional appearance that’s perfect for high-end marketing materials. It’s thicker and provides greater durability for your brochures.
Matte Paper (100# Matte Text)
If you’re looking for a more natural, organic look, matte paper is the perfect choice. While similar in weight to gloss text, it lacks the glossy finish, giving it a more subtle, refined feel.
Uncoated Paper (70# Uncoated Text)
Lightweight and versatile, uncoated paper provides a sharp and clear print quality while maintaining a clean, professional appearance. It has no gloss or shine, making it perfect for businesses that prefer a more minimalist, text-focused design.
Silk Paper (100# Silk Text)
Silk paper provides a sophisticated balance between matte and glossy finishes. With a soft, smooth texture and a subtle sheen, it offers a premium feel without being overly shiny. It’s perfect for high-end marketing materials or designs that require a refined, elegant appearance.
Uncoated Cover (100# Uncoated Cover)
Similar to the uncoated text paper but thicker, this material is commonly used for brochure covers, providing durability and a clean, natural finish. It has a smooth, writable surface and is perfect for brands looking for an organic, eco-friendly appearance with a premium, yet understated look.
Heavy Uncoated Cover (130# Uncoated)
The 130# uncoated cover paper is a heavier, sturdier option, perfect for high-quality brochure covers that demand durability and a thick, premium feel. It’s ideal for designs that need to make a strong first impression and is a great choice when you need your brochure to have a substantial, professional presence.
Brochure Sizes
Our brochures come in five sizes, including the popular 11” x 8.5”, plus 17” x 11”, 16” x 8” (Half-Fold), 18” x 6” (Tri-Fold), and custom options to fit your design. Every option can be printed on one or both sides.
Finishing and Folding
Brochure finishing and folding options play a key role in the presentation and functionality of your materials. Depending on your design goals, these choices can enhance the look, feel, and usability of your brochure.
Finishing Options
- Glossy (2 Sides) – Shiny finish,enhances color.
- UV High-Gloss (2 Sides) – Extra gloss and durability.
- Dull Matte (2 Sides) – Smooth, non-reflective, elegant.
Folding Options
- Tri-Fold – Three panels, clear organization.
- Half-Fold – Simple, two panels.
- Z-Fold – Zig-zag fold, ideal for sequences.
- Gate-Fold – Opens like a gate, dramatic reveal.
- 4-Panel Rolls Fold – Four panels, compact.
- Accordion Fold – Expands like an accordion, multiple sections.
- Custom Fold – Flexible, unique design.
FAQ
What is a brochure?
A brochure is a printed marketing material used to provide information about a product, service, or event. It’s typically folded into sections for easy reading and distribution.
What are the typical brochure sizes?
The standard brochure sizes include 8.5″ x 11″, 16″ x 8″, 11″ x 17″, and 6″ x 18″.
Do all brochure sizes support double-sided printing?
Yes, every option can be printed in one or both sides.
What are the most popular paper stocks for printing brochures?
The most popular paper stocks for brochures are gloss and uncoated. Each offers a unique finish and texture, so selecting the right one depends on your design and marketing objectives.

